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The Environment is Everybody’s Business


The Environment is Everybody’s Business

The environment is everybody’s business and should not be limited to altruistic individuals who are acting as crusaders for sustainable environments, as it appears corporations are joining environmental non profit organizations in attempts to disseminate how to have a sustainable environment though educating their clients. In August 2009, American Marketing Association awarded B.C. Hydro for encouraging residences to consume electricity wisely by unplugging cell phone chargers when they are not in use.1 Consequently, 34, 000 clients of B.C. Hydro joined the Power Smart program.2 Interestingly enough, 70% of Canadians believe the environment is very important for them,3 and this 70% comes from a diverse background of citizens. Despite, the above numbers which illustrated Canadians are moving towards being environmentally sustainable, more work still needs to be completed because global warming, and climate change is still not at the top of the list for many Canadians.4 Hence, environmental non-profit organizations like Eco Trek Tours would play a significant role for fostering environmental awareness by using current educational systems to educate students from grade 4 to 12 about being environmentally sustainable. As these young individuals learn valuable knowledge about the environment, these future generations are be able to transfer their knowledge to their parents.

As a result, the environment is everybody’s business, and it is not just about the responsibility of one segment of a society to raise awareness about environmental issues. It appears that more and more Canadians want to have a sustainable environment, and this could be happening by educating young people on how to treat and preserve their local natural environment.


1. Maclean’s Magazine. The eco-sell. 09 October 2009
2. Maclean’s Magazine. The eco-sell. 09 October 2009
3. Maclean’s Magazine. The eco-sell. 09 October 2009
4. Maclean’s Magazine. The eco-sell. 09 October 2009


October 16, 2009 Posted by | Uncategorized | Leave a comment